
Shanaly Aitchison
Web Design and Digital Marketing Portfolio
- Digital Marketing & Communications Specialist
- Web Design & Development
- Graduate of Georgian College Interactive Web Design and Development (2015)
WEB DEVELOPMENT, MARKETING AND COMMUNICATIONS SKILLS
- Google Analytics
- Search Engine Optimization
- User Experience and User Interface Best Practices
- Creating Content and Following Branding , Mission Statements, and Vision Guidelines
- Monthly KPI’s (Key Performance Indicators)
- WordPress Website Design and Development
- Website Maintenance on multiple web platforms
- Creating contests on social platforms to drive engagement, sales and visitors
- Promotional Material Creation including Video, Photography, Editing, Caption writing and more.
SOCIAL PLATFORMS
- YouTube
- Hootsuite
- TikTok
- Facebook Business Suite
- Google MyBusiness / Google Reviews
SOTWARE AND WEB PLATFORMS
- Adobe Photoshop
- Adobe Illustrator
- HTML5 & CSS3
- Bootstrap
- Wix
- GoDaddy
- Adobe Premiere Pro (Video Production)
- iMovie (Video Production)
- WordPress Content Management System
- Canva
- Hootsuite
- Facebook Business Suite
- Google MyBusiness
- Google Analytics
- MailChimp
- Constant Contact
EMAIL MARKETING
Familiar with email management and marketing platforms including Constant Contact and MailChimp.
PHOTOGRAPHY AND VIDEOGRAPHY
Photographing client projects, editing photos to be efficient for web and print media, and creating promotional material with the imagery, editing videos